Phone call tracking and attribution is a new form of marketing analytics that is taking over the marketing industry. by itself, this analytics does not work but is rather aided by other forms of analytics. The main difference between these analytics and the other for of marketing analysis is that with this one, you get firsthand information of what a customer feels about a product. Below are some of the highlights of phone call tracking and attribution.
When you use this type of marketing analytics, you get firsthand information and feedback from clients. Tracking customer calls to your business gives you a better understanding of why they are attracted to your business when you listen in. The feedback is useful since you are in a position to better understand what you can improve upon.
You are able to understand how employees interact with clients when you track your business calls. you are in a better position to know how your employee communication is. Communication between your employees and customers can be standardized and improved when you know what they are saying.
You can also use this analysis to compare your marketing strategy and check if it correlates with that of the market. Gaps between your marketing strategy and how they translate to sales can be bridges with this analysis. You can use relevant strategies with a clearer picture of the market.
keyword level tracking is another benefit of this analysis. The keywords that you use knowing such analysis can best be applied to relevant campaigns. More importantly you can do away with keywords that are not helpful.
Data from your phone calls can also help you know which campaigns are effective and generate the most phone calls offline and online. Knowing where to concentrate your best efforts saves you time and energy when it comes to having the right campaigns for your business.
The paths clients have taken while interacting with your organization can be shown with this analysis. You are able to know how a client first approached your organization, what attracted them to your company, buying patterns as well as what makes them stay. This information is helpful for you since you can document reasons why clients do not give you repeat business and improve on it.
It is helpful to invest in marketing campaigns that have a return on investment. With this analysis, you have a clearer picture of campaigns that do have a return on investment and those that are profitable for your business. You are bound to save a lot on costs when you know which campaigns are profitable and use them instead of those which are not.