Month: December 2022

A Guide To Building An Authentic And Powerful Personal Brand

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Marketing Podcast with Laura Bull

Laura Bull, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand.

Key Takeaway:

Laura Bull spent ten years with Sony Music Entertainment and spearheaded artist development including Carrie Underwood, Brad Paisley, and Johnny Cash. Now she’s helping entrepreneurs discover and leverage their authentic and competitive brands. In this episode, we dive into how to build a personal brand, why she’s working to redefine the term “influencer”, and how to transform entrepreneurs into viable brands.

Questions I ask Laura Bull:

  • [1:40] The branding of the music industry has changed dramatically — hasn’t it?
  • [4:27] What’s one of the wackiest stories from working with artists in the music industry that you want to share or who’s somebody that came on the scene and didn’t develop like you thought they should have?
  • [6:05] Could you talk about where we’re at today with personal branding and how influencer branding is a very different thing?
  • [8:06] What are your thoughts
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What To Know Before Starting A Podcast

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Marketing Podcast with Dan Franks

Dan Franks, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media.

Key Takeaway:

It seems like everyone today has a podcast. You might be wondering if it’s too late to start yours – the short answer? No. It’s not too late. The market may be more crowded than it once was, but people are still listening to podcasts at a growing rate. Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. In this episode, Dan Franks shares why podcasting isn’t dead and advice on starting your own.

Questions I ask Dan Franks:

  • [1:11] Can you give me a little bit of the history behind Podcast Movement?
  • [1:55] What does Podcast Movement look like today?
  • [3:26] What’s been your history, and how did you get into podcasting?
  • [5:12] If you were talking to someone
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How To Create The Perfect Self-Employed Ecosystem To Attract The Success You Want

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Marketing Podcast with Jeffrey Shaw

Guest on the Duct Tape Marketing Podcast, Jeffrey ShawIn this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their businesses in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

Key Takeaway:

To be self-employed means more than employing oneself. It’s a choice to challenge yourself to grow personally while building a business. As we develop ourselves, we raise the bar—we’re capable of even more success. What self-employed folks need is both business strategies and personal development to reach and maintain that success. In this episode, Jeffrey Shaw shares his holistic approach to sustainable, self-employed success.

Questions I Ask Jeffrey Shaw:

  • [1:55] The term “self-employed” used to be looked upon differently — has the perception changed now?
  • [4:36] In your mind, what is self-employed, and what space are you trying to carve out?
  • [11:20] What’s your approach to personal development from your own experience?
  • [14:01] When you’re working with small business owners and self-employed folks that you work with, where do you see people commonly kind
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