Month: November 2022

What is a Fractional CMO and What do They Do for Businesses

Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. 

But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. Facing tight budgets and strained resources, these companies must embrace the idea of the fractional CMO and outsource their marketing efforts if they want to grow. 

That’s what I want to discuss today. What is a fractional CMO and the services they provide for small to medium-sized businesses. 

a marketing consultant speaking on the phone

What is a Fractional CMO

Let’s start by explaining something a bit simpler; What is a CMO?

CMO stands for chief marketing officer, and it’s the job of the person who defines strategic direction and marketing implementation in a business. The concept of a Chief Marketing Officer comes from large enterprises, but it is a role that has grown exponentially in the last couple of years.

A fractional CMO is basically a part-time version of this position. Just like fractional accountants, fractional Chief Financial Officers, or fractional Chief Technology Officers, a fractional Chief Marketing Officer is

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Weekend Favs – Universe, and Vadoo

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

  • Vadoo – is a video hosting platform that helps brands and creators to engage and grow their audiences by uploading, recording, and sharing videos with just one click.
  • Universe – is an immersive EdTech solution where educators and students can simulate a real classroom experience online. They can debate ideas freely with a 3D audio feature, maintain high attention levels with breakout rooms and custom-made quizzes, and drive engagement by rewarding students with points.
  • Plask – is an AI tool that transforms videos of people into animated online characters in seconds. Just record yourself, drop the video into the platform and make the final edits to your animation. 

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here., Tools, Universe, Vadoo

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A How-To Guide On Getting Inside Of A Customer’s Brain

Marketing Podcast with Nancy Harhut

Nancy Harhut, a guest on the Duct Tape Marketing podcast In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.

Key Takeaway:

Behavioral scientists have studied how people make decisions and what they found is very often people aren’t making these well-thought-out, well-considered decisions. What people are doing instead is we’re relying on decision-making shortcuts, which are these automatic, instinctive, reflexive behaviors that humans have developed over the millennia as a way to conserve mental energy. In this episode, Nancy Harhut joins me to talk about how we as marketers can increase the likelihood that people will engage with and respond to our marketing messages.

Questions I ask Nancy Harhut:

  • [1:29] How do you define instinctive responses?
  • [4:00] Do you ever worry that people might learn behavioral science and create instinctive responses that are not necessarily for good?
  • [5:45] Where do you see marketers getting this idea of using behavioral science in the marketing realm?
  • [6:46] How do we create emotion so that they get the opportunity to back
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