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The History of Internet Marketing: From Early Beginnings to Digital Dominance

Internet marketing, also known as online marketing or digital marketing, has become an integral part of our daily lives, shaping the way businesses promote their products and services in the digital age. The evolution of internet marketing is a fascinating journey that spans several decades, from the early beginnings of the internet to its current status as a dominant force in the marketing landscape. In this informative article, we delve into the history of internet marketing, exploring its milestones, key strategies, and the transformative impact it has had on the world of business.

1. The Emergence of the Internet

The history of internet marketing can be traced back to the 1990s when the internet began to gain popularity among the general public. The widespread adoption of the World Wide Web provided businesses with a new platform to reach a global audience.

2. Banner Ads and Display Advertising

In the mid-1990s, the concept of banner ads took off, allowing businesses to place graphical advertisements on websites. This form of display advertising paved the way for new revenue models and marked the early stages of internet marketing.

3. The Rise of Search Engines

The late 1990s saw the rise of search engines …

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