Marketing Podcast with Andrew Warden

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush – an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one.

Key Takeaway:

A crucial component of growth is experimentation. Experimentation is the engine that drives innovation. It helps businesses implement and test ideas quickly so that they can learn and define failure and success quickly and pivot accordingly. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

Questions I ask Andrew Warden:

• [1:40] Setting the record straight on how to pronounce “Semrush”
• [2:44] What prepared you to take on this job at Semrush, a really somewhat mature organization?
• [4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes?
• [6:38] I want to talk a little more about your experimental process – do you have a process for saying, you know, we’re gonna throw these 10 things out there and this is how we’re

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track.

Key Takeaway:

After working with tons of small businesses and clients for the last 30+ years, I’ve realized that there are five stages of marketing that many businesses go through. I’ve been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones.

I’ve mapped this out in what I’m calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I’m diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance a customer or client through all five stages over the course of a long-term business relationship.

Topics I Cover:

• [1:28] What the Customer Success Track is
• [1:41] Stage 1: Foundation
• [7:46] Stage 2: Level up
• [11:36] Stage 3: Organize
• [14:23] Stage 4: Stabilize
• [18:36] Stage 5: Scale

Resources I Mention:

Marketing Podcast with Laura Nelson

In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University.

Key Takeaway:

Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. In this episode, I talk with the VP of Marketing at Signpost, Laura Nelson, about the latest trends in local marketing and what strategies to focus on.

Questions I ask Laura Nelson:

• [1:17] So what did you work on in your fine arts and what do you do with it now in your life?
• [2:07] Let’s talk about the local versus national differences in marketing — are there any significant differences let’s say