Author: Eliza

Marketing Podcast with Tom Peters

In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. He’s out with yet another co-authored book with Nancye Green called — Tom Peters’ Compact Guide to Excellence.

Questions I ask Tom Peters:

• [2:53] Do you spot trends or destroy them?
• [5:51] This book that you’ve recently written is very compact — is that part of the message?
• [7:33] Why was design such a crucial element of this book?
• [10:16] Do you think great design helps you deliver a great message in a lot fewer words?
• [12:41] What was your process for creating this book?

To assist reduce the unfold of COVID-19 whereas additionally supporting the speedy reopening of companies and faculties, Washington State Division of Well being (DOH) launched WA Confirm, a web-based portal that gives free digital copies of state vaccine information to people.

WA Confirm gives residents with a quick, handy, and reliable strategy to entry and share their vaccination information. It’s rapidly changing into a invaluable software as Washington companies and establishments started adopting new security protocols, together with asking people to confirm proof of their vaccination standing.

Constructed on Microsoft Azure, WA Confirm makes use of SMART Well being Playing cards to show vaccination information as a verifiable QR code that may be printed or saved on a cellular system. SMART Well being Playing cards are a safe various to inconvenient and simply manipulated paper well being information. They’re constructed on an open-code, interoperable framework developed by the Verifiable Scientific

Know-how is deeply embedded in every little thing that we do, from ordering espresso to buying flight offers. Every part is only a faucet away for shoppers, however these easy faucets rely on improvements from software program firms around the globe.

In a market the place companies compete for useful mindshare, an enhanced buyer expertise has by no means been extra necessary for encouraging prospects to have interaction along with your product.

Microsoft lately hosted a dialog with a number of enterprise leaders from completely different industries, together with Casey Hurbis from Rocket Central. We mentioned the best way to tackle change in your personal group whereas additionally calibrating what you are promoting to deal with shifting buyer preferences. It doesn’t matter what stage of digital transformation what you are promoting is in, there are three principal developments you possibly can embrace.

Personalizing the shopper expertise

As high-tech firms modernize